First Lesson:
Today we discussed the course outline. We got given a summary of our syllabus that we will be working on for the next year.
In particular we studied the cause of representation within the media. Representation is the constructed and mediated presentation of people, things, ideas and places and the process by which the media presents the 'real world'
We focused on an booklet that advertised a beach in north Carolina, we used 'PALL' to help us analyse in full detail.
Purpose: What they are selling, is it a popular product, whats the overall message the booklet is trying to convey.
Audience: How we feel about the advert, what sort of people would buy the products, to analyse the presentational values of the booklet, what the avert suggest about peoples lifestyles, and what assumptions the image makes about the reader.language and layout
Language: What have they used to hook you in and why? Was the language effective and encouraging.
Layout: Describing the pictures in the advert and how effective they are, does the picture undermine anyone?
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